Flower is a new cosmetics brand created by Drew Barrymore. It's cruelty free, and exclusive to WalMart. Here's the company's philosophy:
You no longer have to spend a lot of money to get the quality cosmetics you want and deserve.
How do we do it? We do not pay for advertising. Where other beauty
brands spend a vast percentage of the cost of their products on ads, we
do not. Drew, as an owner of the brand, takes pride in promoting Flower,
which in turn allows us to put all of our resources into the formulas
and packaging, and not into advertising.
Custom-formulated with the same ingredients used in luxury make-up,
our exclusive botanical-infused Soft-Focus Complex illuminates for a
lit-from-within effect.
All products are proudly made in the USA and are never tested on animals.
So be em-FLOWER-ed. The best make-up isn’t only found in high-end stores any longer.
Available at Walmart and Walmart.com.
I saw the new display while I was at the store, and decided to pick up one of the lip butters, Rose-y Future. The packaging is attractive. I like the shape of the tube, it's something that I know I'll be able to blindly fish out of my purse based on it's shape alone. My only packaging complaint is that the lip butter name isn't on the bottom like with most lippys, it's on a label across the cap and the body of the tube and is meant to be peeled off.
